Focus on repeatable medium-sized lands instead of chasing whales.
Author Archives: Bardia
The PoC Playbook for Startups
How to structure PoCs that lead to ARR.
Hiring reps 2 through 10 at your startup
35% of AEs don’t work out. De-risk your next sales hire.
A Sign of Progress
When your boss tells you it’s time to hire someone more experienced than you.
Why I Fast
When you’re deprived of something, it becomes more precious.
The Work-Life Fallacy
If work-life balance is on your mind, then you’re in the wrong field.
Go Hard in the Paint
Great basketball players and sales reps have a lot in common. They go hard in the paint.
The Stoic Salesman
Sales can be a grind. Stoicism provides us with the framework to prevail.
Death of a “Top-down” Salesman
The demise of the “Steak Dinner” playbook.
The Ugly Beauty in Stank Face
How being “the chubby kid” prepped me for Sales.