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Author Archives: Bardia

How to Pick Your Early Customers: Avoiding the Million-Dollar Mirage

Focus on repeatable medium-sized lands instead of chasing whales.

Posted byBardiaFebruary 21, 2025Posted inUncategorizedTags:business, digital-marketing, entrepreneurship, marketing, SaaS, Sales, startups

The PoC Playbook for Startups

How to structure PoCs that lead to ARR.

Posted byBardiaJanuary 2, 2025January 3, 2025Posted inUncategorizedTags:Account Executive, ai, Sales, startups, technologyLeave a comment on The PoC Playbook for Startups

Hiring reps 2 through 10 at your startup

35% of AEs don’t work out. De-risk your next sales hire.

Posted byBardiaNovember 13, 2022November 22, 2022Posted inUncategorizedTags:Account Executives, Hiring, Recruiting, SaaS, startups

A Sign of Progress

When your boss tells you it’s time to hire someone more experienced than you.

Posted byBardiaFebruary 9, 2022November 13, 2022Posted inUncategorizedTags:ARR, CRO, Hiring, SaaS, startups, VP of Sales

Why I Fast

When you’re deprived of something, it becomes more precious.

Posted byBardiaMarch 17, 2021March 17, 2021Posted inUncategorized

The Work-Life Fallacy

If work-life balance is on your mind, then you’re in the wrong field.

Posted byBardiaMarch 10, 2021December 30, 2024Posted inUncategorized

Go Hard in the Paint

Great basketball players and sales reps have a lot in common. They go hard in the paint.

Posted byBardiaMarch 2, 2021November 13, 2022Posted inUncategorizedTags:Account Executive, Hiring, Recruiting, SaaS, Sales, startups

The Stoic Salesman

Sales can be a grind. Stoicism provides us with the framework to prevail.

Posted byBardiaDecember 10, 2020November 13, 2022Posted inUncategorizedTags:Account Executive, Hiring, Recruiting, SaaS, Sales, startups

Death of a “Top-down” Salesman

The demise of the “Steak Dinner” playbook.

Posted byBardiaNovember 4, 2020November 13, 2022Posted inUncategorizedTags:bottoms up SaaS, PLG, Product-Led Growth, SaaS, startups

The Ugly Beauty in Stank Face

How being “the chubby kid” prepped me for Sales.

Posted byBardiaSeptember 24, 2020March 9, 2021Posted inUncategorized

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